- The Walmart-owned membership warehouse retailer opened its sixth Beijing location and is expanding into several lower-tier Chinese cities.
- Sam’s Club reported 10.7 million paid members in China as of June, with annual membership revenue projected at 3 billion yuan this year.
- Value pricing, exclusive products and perceived quality are attracting middle-class Chinese consumers despite some foreign brands closing stores or leaving the market.
Quotes
“The appeal of Sam’s Club is the breadth and quality of goods offered along with wholesale pricing”
“Many goods are unique and cannot be found through alternate channels, and consumers hold a general impression of consistently high-quality goods at a reasonable price, which can justify the membership pricing.”