- Walmart launched a joint membership combining Walmart+ and Sam's Club Plus for $120 per year, according to the company.
- The bundle costs nearly $100 less than buying individual annual memberships to each retailer, but offers no monthly payment option. Both stores will continue to offer standalone memberships.
- The membership includes Sam's Club warehouse access, free delivery from both chains, a Peacock or Paramount+ subscription, gas savings, and 2% Sam's Club cash on eligible purchases.
- Walmart is positioning the bundle as a value lever as cash-strapped shoppers face high gas and food prices.
- Walmart reported a 17% global increase in membership revenue in Q2, with Walmart+ net adds at a record Q2 high. Sam's Club membership revenue grew 6%.
- The company said costs tied to the membership changes are not expected to materially impact Q3 or full-year guidance.
Quotes
“We're giving people a reason to expect more from their memberships”
“For $120 a year, we're raising expectations for what a membership can deliver: more money in their pockets and more time to call their own.”