- Volkswagen is investing heavily in the US market for light trucks and off-road SUVs, per Bloomberg, on October 15, 2026.
- The plan includes a software venture with Rivian Automotive and the revival of the heritage Scout brand.
- Volkswagen aims to field a midsize pickup and an off-road SUV to compete with established US models such as the Chevrolet Colorado and Ford Bronco.
Quotes
“one big growth opportunity”