- Philip Morris has received approval to market Zyn smokeless nicotine pouches in the US as a product that is safer than traditional smoking.
- The tobacco industry is increasingly pivoting toward products like vapes and nicotine pouches to drive growth beyond traditional cigarettes.
- Tobacco companies argue that the ability to market these alternative products is essential for transitioning current smokers to lower-risk options.
Quotes
“Philip Morris allowed to market Zyn pouches in US as safer than smoking”