- Online spending across U.S. retailers hit $8.3 billion on the first day of the 2026 Prime Day event, marking the largest e-commerce day of the year so far.
- The event serves as a critical test for U.S. consumer spending power as shoppers increasingly prioritize essential goods alongside discretionary categories like electronics and home improvement.
- Adobe Analytics maintained its total event forecast of $26.3 billion in online spending, with discounts expected to range between 10% and 24%.
US online spending reaches $8.3 billion on first day of Amazon Prime Day 2026.
Reuters ·