McDonald's resets US value menu as traffic slips

CNBC · 5 hours ago
McDonald's resets US value menu as traffic slips
  • McDonald's comparable sales rose just 0.8% in Q2, its slowest growth in over a year, while spending by households earning under $40,000 fell 2.4%.
  • The share of US consumers who see McDonald's as a good value fell to roughly 40% in 2024 from about 55% in 2020, per a UBS study cited by the trader.
  • McDonald's stock closed near $248.50, essentially unchanged over five years, while revenue, net income and free cash flow rose and share count fell about 5.25%.
  • The forward multiple of roughly 19.2x earnings is the cheapest in ten years versus nearly 25x five years ago, with three-month implied volatility near 23.5%.

Quotes

A nickel ain't worth a dime anymoreYogi Berra
McDonald's is the new 'Value Meal,' says trader Mike KhouwMike Khouw

Sources