- Snap reported Q2 revenue growth of 19% year over year, adjusted EBITDA growth of about five times, and Q3 revenue guidance of $1.7B-$1.74B.
- Q2 ad conversions rose 56%, ad growth reached 9%, and daily active users climbed to 493M, supporting renewed turnaround expectations.
- Snap raised FY infrastructure cost guidance to fund AI and machine learning investment, leaving higher growth and higher spending as the central valuation tradeoff.
- Snap is rolling out Unified Attribution globally with Adjust and AppsFlyer to give mobile advertisers a consistent view of Snapchat campaign performance.