- India smartphone shipments fell 7.9% year on year in H1 2026 to 64.2 million units, while market value grew 3.6% and average selling price reached a record $315.
- Chinese brands concentrated in the sub-$150 segment raised prices by up to 40% as memory costs climbed; comparable new models are priced at $200 to $250, according to Counterpoint Research.
- Samsung's Q2 India market share increased by nearly 200 basis points, while Apple gained 100 basis points; Samsung and Apple shipments rose 0.4% and 0.7%, respectively.
Quotes
“the global memory chip shortage had pushed prices up and "hit entry-level demand hardest, the segment Chinese brands rely on most.”
“Samsung and Apple were the only major names "to hold steady and gain share.”