- Salesforce agreed to buy customer engagement platform Braze for about $5.66B, paying $47.50 per Braze Class A share in cash.
- Braze shares closed at $30.04 on Monday and jumped more than 50% on Tuesday after a brief premarket halt.
- The offer represents a 58% premium to Braze's prior close, per MarketWatch.
- Salesforce shares fell roughly 1% to 2% on Tuesday, making CRM the second-worst performer in the Dow Jones Industrial Average at the time of the report.
- The transaction is expected to close in fiscal 2028, subject to shareholder and regulatory approvals, according to a Salesforce blog cited by CNBC.
- The deal follows Salesforce's announced purchase of AI customer service platform Fin for about $3.6B earlier in 2026.
Quotes
“Salesforce's platform will help us innovate faster and together we'll help marketers around the world build deeper, more lasting relationships with their customers.”