- Reddit said Max campaigns automate targeting, creative selection, placements, and budget allocation; early split tests showed 17% lower costs per acquisition and more than 27% more conversions versus standard campaigns.
- The launch adds Advertising API access, asset groups for organizing creative by product or use case, and Smartly support for campaign creation and management.
- TradingKey reported that RDDT rose 7.78% on Sep. 2 as Baird's AI data-licensing analysis, strong ad revenue, and S&P 500 inclusion supported investor demand.
Quotes
“Advertisers need confidence that their budgets are driving the outcomes that matter most to their business”