- Reddit introduced lead generation features with CRM integrations and expanded audience targeting through partners Bombora, Demandbase, and G2.
- New measurement capabilities include partners Octane 11 and Dreamdata, and a HubSpot integration is in beta with Pixel and Conversions API implementation planned later this year.
- Reddit launched Max campaigns for lead generation and in-market audiences in beta, which the company says have shown improved cost per acquisition.
- Reddit says over 20 million business decision-makers use its platform, and 9 out of 10 have used Reddit for business product research.
- Reddit reported a 70% year-over-year increase in Q4 revenue to $726 million and full-year revenue of $2.2 billion for 2025.
Quotes
“over 20 million business decision-makers use its platform”
“which have shown improved cost per acquisition”