- Amazon Prime Video won exclusive global rights to stream the Emmy Awards under a six-year agreement beginning in 2027, replacing the network rotation that has carried the ceremony since 1955. Terms were not disclosed.
- The ceremony will stream live for free worldwide each September with no Prime Video subscription required, giving Amazon a global advertising surface tied to a marquee live event.
- The Emmys are Prime Video's first marquee entertainment broadcast after a live profile built on NFL Thursday Night Football, NBA and UEFA Champions League rights, and it puts Amazon directly alongside Google's YouTube, which holds the upcoming Oscar rights.
- Amazon's latest earnings flagged strong gains in live viewership, including record ratings for its inaugural NBA season that peaked at 6.5 million viewers for Game 7 of the Eastern Conference Semifinals.
Quotes
“Television has never been more global, and the Emmys should be a celebration that the world can share”
“unprecedented global reach”
“the best entertainment to our customers worldwide.”