- Meta Platforms is projected to surpass Google Search as the largest digital advertising platform by year-end, according to Bernstein.
- Bernstein analysts say Meta is receiving a clear boost from its AI investments, although the gains have not lifted Meta stock this year.
- Google, Meta and Amazon are identified as the digital advertising market’s “big three.”
Quotes
“Meta Platforms (META) is on track to surpass Google Search as the largest digital advertising platform by year-end”
“the Facebook parent is clearly getting a boost from its AI investments”