- Meta traded around $578 in premarket activity as investors focused on the reported Hatch rollout and BofA's reiterated Buy rating and $810 price target.
- Hatch is designed to execute autonomous tasks including online purchases and reservations, with Meta targeting an October launch for its Watermelon foundation model to support the agent.
- Bernstein projected Meta will surpass Google Search in total advertising revenue before the end of 2026, citing AI-driven ad targeting and Meta's share of incremental digital-ad spending.
- The AI revenue opportunity is being weighed against Meta's elevated 2026 capex outlook of $130 billion to $145 billion and constrained free-cash-flow profile.
Quotes
“BofA Securities reiterated a Buy rating and an $810.00 price target on Meta Platforms Inc. (NASDAQ:META)”
“Meta is on track to exceed Google Search in total advertising revenue before the end of 2026.”