- Levi Strauss is using a portion of its tariff refunds to reignite its direct-to-consumer business after the segment disappointed in Q3.
- Chief Executive Michelle Gass attributed the shortfall to lower sales in the U.S. and Europe, plus rising competition among low-rise jeans sellers.
- The company says it is regaining momentum heading into the holiday season.
- The source article is dated Oct. 7, 2026 in its body, and the publication timestamp of Oct. 15, 2026 is not treated as an event date.
Quotes
“fell short of internal expectations due to lower sales in the U.S. and Europe”