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Google avoids ad tech breakup as judge accepts behavioral remedies

Yahoo Finance ·
Google avoids ad tech breakup as judge accepts behavioral remedies
  • The court declined to require Google to sell AdX, where publishers pay a 20% fee to sell ads in real-time auctions.
  • The ruling follows the judge's April 2025 finding that Google held illegal monopolies in publisher ad servers and ad exchanges.
  • The decision adds to recent U.S. court rejections of forced asset sales targeting Google and Meta, reducing the immediate breakup risk for major internet platforms.

引述

“Google argued that a forced sale would be technically difficult and result in a long and painful transition that would hurt customers.”— Google

來源

Google avoids ad tech breakup as judge accepts behavioral remedies — Heurist Finance