- Apple unveiled the iPhone Duo on September 9, 2026, at the first product launch event led by new CEO John Ternus since he succeeded Tim Cook on September 1.
- The book-style, passport-shaped device opens into a 7.6-inch display, Apple's largest ever, and starts at $1,999 for the 256-gigabyte model, rising to $3,199 for 2 terabytes of storage.
- The iPhone Duo is the most expensive iPhone Apple has ever sold, with availability set for October 23, 2026.
- Reuters reported that the global foldable market could account for less than 3% of smartphone sales in 2026, and analysts expect only about 6 million Duo units.
- Apple faces execution and competitive risks as it enters a market where Samsung and Huawei already have established positions.
- Apple's hedge fund following was little changed at 169 funds in the second quarter versus 170 in the first, with combined position value rising to $124.80 billion from $107.48 billion.
Quotes
“On September 9, 2026, Apple Inc. (NASDAQ: AAPL) unveiled the iPhone Duo, its first foldable smartphone and the biggest change to the iPhone's design in nearly 20 years, at the first product launch event led by new CEO John Ternus since he succeeded Tim Cook on September 1.”
“The $1,999 starting price could keep the Duo a niche product. Reuters reported that the global foldable market could account for less than 3% of smartphone sales in 2026.”
“The launch solidifies Apple's hardware innovation strategy under new CEO John Ternus. The Duo represents Apple's most significant iPhone redesign since the iPhone X.”
“Apple also faces execution and competitive risks as it enters a market where Samsung and Huawei already have established positions.”