Apple rallies ahead of Sept. 9 iPhone 18 launch

Ibtimes+2 · 11 hours ago
Apple rallies ahead of Sept. 9 iPhone 18 launch
  • Apple shares gained about 2% to $321.08 as investors positioned for the Sept. 9 product event and speculation about a foldable iPhone.
  • The launch is expected to introduce the iPhone 18 family, new Apple Intelligence features, a more intelligent Siri and 2-nanometer A20 Pro and C2 chips.
  • Apple's Q3 revenue reached $109.4 billion and diluted EPS was $2.02, while global iPhone shipments rose 13% year over year; tight memory and advanced-chip supply remain risks.
  • The iPhone generated $54.25 billion in the latest quarter, or 49.6% of total sales, raising pressure on the event to support upgrade demand and product mix.