Apple pushes on-device AI with new Macs to cut enterprise costs

Reuters · 7 hours ago
  • Apple is marketing new Mac minis and Mac Studios that can cost nearly $20,000 and handle AI tasks locally, aiming to lower AI costs versus cloud alternatives.
  • Apple holds 4.6% of the enterprise desktop and laptop market, while Windows holds 91.3%, according to IDC, leaving a small base to challenge Microsoft.
  • Apple pitches scalability of on-device AI models because its chips share common principles and designs.

Quotes

Mac Minis and Mac Studios can cost nearly $20,000 and handle AI tasks locallyReuters
Apple has 4.6% of enterprise desktop and laptop market versus 91.3% for Windows, IDC saysIDC
Apple pitches scaleability of on-device AI models as chips share common principles and designsReuters

Sources