- Google was fined over €400m by Ireland's Data Protection Commission for processing location data in ways that left users unaware their information was used for ad targeting or interest inference.
- The DPC found that Google users could have been unaware of how their data was being used, following complaints from multiple European consumers.
- The fine compounds regulatory pressure on Google's advertising business in Europe, where data protection enforcement has escalated.
Quotes
“The DPC found that Google users could have been unaware of how their data was being used.”
“Google has been fined more than €400m (£345m) over the way it processed users' location data, following claims that the tech giant had manipulated users into agreeing to be constantly tracked on their mobile phones.”