Coca-Cola wins KFC U.S. beverage contract from PepsiCo, rollout by Q1 2027

CNBC · 6 hours ago
Coca-Cola wins KFC U.S. beverage contract from PepsiCo, rollout by Q1 2027
  • KFC will switch its U.S. restaurant beverages from PepsiCo to Coca-Cola in 2027, the first supplier change in decades.
  • KFC expects to pour Coke beverages in all U.S. restaurants by the end of Q1 2027.
  • KFC U.S. restaurants have used PepsiCo drinks since Pepsi acquired KFC in 1986, and KFC was Coke's second-largest fountain account at that time.
  • The switch aims to win back U.S. diners who have moved to rivals such as Chick-fil-A and Popeyes.
  • PepsiCo remains an important partner for KFC's parent company and the chain's international markets, according to KFC.
  • Coca-Cola has won several notable Pepsi accounts in recent years, including Culver's, Arby's and Panda Express. Pepsi took Subway from Coke in 2024.

Quotes

“This decision is a critical step in the Kentucky Fried Comeback”— Catherine Tan-Gillespie
“A new beverage offering, with a new partner in Coca-Cola, gives us a platform to innovate, meet changing tastes and give customers more reasons to choose us.”— Catherine Tan-Gillespie

Sources