- M&S signed a partnership with Sephora to add branded beauty areas inside 100 UK stores.
- The rollout starts in spring next year, with Sephora employees staffing the in-store areas and Sephora products sold on M&S's website.
- M&S frames the deal as its latest tactic to attract younger shoppers, while Sephora extends its UK expansion.
Quotes
“Marks & Spencer is has signed a deal with Sephora to open areas under the beauty brand’s name within its stores, in its latest tactic to attract younger shoppers.”
“The French retailer is set to launch branded areas staffed by Sephora employees in 100 M&S stores and sell through the British retailer’s website in spring next year.”
“Sephora has rapidly expanded on its second attempt to enter the UK market.”